Hershey Independent Restaurant Association

Hershey Restaurant Week specials Sept. 12-18

Wed, 01 Sep 2010 15:47:00 EDT

Enjoy the many dining specials being offered by these fine Hershey Independent Restaurant Association establishments during Hershey Restaurant Week.

September 12 through 18

Chocolate Avenue Grill – 3 courses for $25 per person

Fenicci’s of Hershey – 3 courses, appetizer, salad and Parmesan entrée for $30 per couple

Piazza Sorrento – 3 courses for $30 per couple

What If of Hershey – 3 courses for $30 per person

Celebrate CMN Day on February 22

Tue, 09 Feb 2010 15:52:00 EST

The Hershey Independent Restaurant Association has announced Monday February 22nd as a Children's Miracle Network Fund raising night. All participating restaurants will donate 10% of their food sales that evening to CMN at Penn State Hershey Children's Hospital.

The Hershey Independent Restaurant Association is a group of locally owned restaurants in the Hershey, Hummelstown and Palmyra Area. The group's president, Phil Guarno, of Fenicci's of Hershey stated, "We are doing this as a way to get the community to raise funds for a great cause. All of our restaurants got together and decided that we wanted to do this. We are excited for all local support that evening."

The following is a list of participating restaurants:

Chocolate Avenue Grill	Fenicci’s of Hershey	Penn Hotel and Sports Bar
Funck’s Restaurant	Hershey Pantry	Overtime Sports Bar and Grille
Palermo's 2	Pavones Restaurant	Piazza Sorrento
What if of Hershey

Hershey Independent Restaurant Association formed

Tue, 25 Aug 2009 14:05:00 EDT

HERSHEY INDEPENDENT RESTAURANT ASSN. FORMED TO OFFER HERSHEY VISITORS & RESIDENTS MORE DINING CHOICES

Over a dozen independent restaurants and other dining establishments in the Hershey-Hummelstown-Palmyra area have joined together to create the new Hershey Independent Restaurant Association (HIRA), today announced Association President Phil Guarno, owner and operator of Fenicci’s of Hershey. The group seeks to better promote Hershey’s independent restaurants and eateries to visitors and residents.

Guarno said the new organization was formed to provide greater cost efficiencies for all of the independent restaurateurs in the Hershey-Hummelstown-Palmyra area. “By sharing the costs of advertising, web and other promotional tactics, we can significantly expand our presence and reach far beyond what any of us could do individually,” said Guarno. “There are some great dining alternatives in our area that are frequently overlooked by visitors and residents alike simply because the public is unaware of them. So our priority goal is to better inform potential diners of their many options.”

Guarno said the founding members of HIRA include Al Mediterrano, Breads and Cheese, Boro Bar and Grill, Chocolate Avenue Grill, Cocoa Diner, Cocoa Perk Cafe, Dukes Bar and Grille, Fenicci’s of Hershey, Fire Alley, Funck’s Restaurant, Hershey Pantry, Palermo’s Pizza II, Pavone’s Restaurant, Piazza Sorrento, Union Canal House, and the What If of Hershey. Membership in the new organization is open to any independently-owned and operated restaurant, café, diner, ice cream stand, coffeeshop or other retail food service outlets. Annual membership dues are $100, and members split the costs of all Association marketing activities.

HIRA’s initial promotional strategies are focused on developing a strong Internet presence, with the new www.HersheyAreaRestaurants.com website now live. Social media, outdoor signage and other marketing campaigns are also being considered.